As all
you know that App’s market is growing rapidly than almost any other market ,
and the Transformation of Website’s to
mobile app’s is happening too faster than even the most sanguine thought. Unfortunately,
Due to low awareness and lack of content available on search engines Many of
people don’t know about the different aspects of App’s and App stores. After 2
months of research on App Store optimization(ASO) and App’s
marketing tools, I’am writing this article. And I ‘am happy to write this
article for ASO Group. So all members should know the New things which updated
Day by Day.
This article
is a Class-level review on app marketing or App Store Optimization to aware you
on New Tech and its all Features. Some people say that App store Optimization(ASO)
is the Part of Search Engine
Optimization(SEO) but its different from SEO. SEO is the process to drive more
and more traffic to your website and increase your ROI. And in this process SEO professional can do two important things first is On-Page (Changes in website
Coding) and off-page (Build backlinks)
and all things are done according to Search Engines Algorithms. But In case of
App’s we see there is no special search engine available for Searching. So we
are depends on App Stores. And Unfortunately the App Stores are not based on
any Algorithms. They just working on simple searching method like Shopping Stores etc. so the first question in our is “What is the Real App Store
Optimization (ASO)” , “ How ASO works” “what is the possible things we can do
for our App’s” . So We discuss these three things in next steps.
1.
What is App Store Optimization(ASO) / Existence of ASO
App Store
Optimization(ASO) is a method to visible your App’s in people’ Search Results
in different App stores Like Apple App Store , Google Play Store , Blackberry
and Windows. Its related to Term which we called SEO but not quite different
from this. ASO are performed in two different terms first is White Hat practices and second is Black Hat practices From all others every object has a
two aspects which we define as a right and wrong. So in case of SEO , ASO we
should know these two techniques white hat is for right and black hat for
wrong. White hat techniques takes time to effect results but it’s a genuine and
authenticate and the other one is grew up in short period of time but its
risky. So we will do only White hat techniques for our App and making him
successful.
 |
| Google Head |
Types
of ASO
As SEO , ASO is also divided in two parts.
1. 1. On-Page
(co-ordination of perfect keywords and Description)
 |
| App Store Section |
2. Description –
Your App Description also should be keyword rich. And content
should be summarized according to your App.
3. Version
- Your Update time changes.
Like your App is available in two different version then how both versions are
different from each other.
4. Keywords – One of the most important part of ASO. In this section you
will use your best prominent words or keywords. There is limit words in this
section so always use the best. Please keep in mind that don’t use keyword
stuffing or repetition of keywords. Always use low comparative keywords because
high competitive keywords take too much time to reflect the ranking. There are
many keywords tools like sensor tower, appcodes, and mobile dev hq and all have
a free sign-ups. Here is the screenshot of app codes keywords tool –
 |
| App Codes - keyword research tool |
This pictures show the
data of one particular word “bike game” . total number of download and review
also effects your search rankings.
5. App Screenshots- You can
use Mock ups and pictures of your App being used by actual customers are great
too. Make sure your screenshots are High Quality.
2. Off-Page
Techniques / Building an Image
1.
Press releases
2.
Social Media
3.
Blogging
4.
SEO
5.
Advertising in ad networks
6.
Advertising in magazines
and other offline offerings
The above
two techniques are both doing in White Hat ASO) and Black Hat ASO.
According
to Survey of a renowned brand “Nielsen” 63%
of user discover the App by Searching.
Here is the survey company’s Chart –
 |
| Nielsen Survey |
So the
data shows the reality of market. If you’re not doing paid promotions, media,
and other activities to become a successful Branding. Just don’t worry ASO will
helps you a lot and 63% of user directly connect with you and your App. After
doing just few things, your App will become a successful on Different App
Stores. So now we see “How Normal App is converting to a Successful App”.
We choose
two App’s for our demo first is Temple
Run (I don’t think that it’s Infrequent for all of you) and the second App
is from same category Angry Gran Run.
See the image below –
As we see this image
clearly shows the volume and similarity of keywords. So Abstract of the
write-up is that ASO is the future. And this is the truth which we can't deny.
